But even in cultures where the use of such extreme methods was not common, the mental conditioning of women to remain chaste and faithful seems to have worked out in favour of men as well. Alas, female sexuality is still subject to restrictive, mostly unwritten, social norms that impede its development. Ladies should be ashamed of their desires. Many societies around the world have a lot of tolerance for those women who choose to live out their sexuality freely, without restriction. Although one could argue that the situation has improved over the last fifty years, it is very hard to find females who have completely shaken off all these constraints. Instead, they prefer to hold themselves back as a way to signal purity, honour and worth. Thus, females’ own sexual reputation remains a key preoccupation for them, as they try to preserve an image of virtue.
Generation after generation, parents have raised their daughters to be “good girls”, barely telling them about sexuality. If at all, they bring up the topic of menstruation, reproductive organs or contraception, but seldom cover other important sensitive parts of the body (for instance, the clitoris) or issues such as orgasm. Instead, they caution their children about the dangers of the dark path of indulgence, call upon their vigilance against “dirty” behaviour, or implore them to ascertain that their names are not stained by rumours of looseness. One immediate risk of such education is that the needs and urges of young girls become bottled up for many years, which they release in an exaggerated and emotionally unhealthy way later on. Another arguably negative consequence is that even the most well-intentioned women have to cope with a dilemma when it comes to the decision to whether or not to allow intimacy with a man they have a strong affective connection with. The subject is difficult, and good women do not agree. Worried about their reputation, women will experience feelings of embarrassment and guilt if she has the impression that she “sold herself under price” or “gave herself to someone too easily”, for example by having intercourse with a man she did not really love. A woman who just slept with a man for the first time might be concerned about what he thinks about her, what she means to him, how strong his fondness for her is, etc. She could also be speculating on how the guy will treat her in the future, wondering “whether sex was all he was after”. Any doubts about his sincerity or heartiness are likely to demean her and spark off the suspicion that he exploited her, a feeling that most women hate. Then, if she beds someone without any sentiments of affection, her distress is likely to be even worse. Such an experience will lead her to lose her self-respect, leaving behind a bitter taste of degradation and cheapness.
This explains why women are likely to reject or at least demurely resist the sexual advances of a prospective mate if he fails to convince her about his good intentions (as, for instance, expressed through sympathy, caring, investment of resources, etc.). If he treats her as a one-night stand (and provided that she is herself not interested in a casual liaison), she will consider his moves as a violation of her desire for emotional involvement, shutting down to him, and losing her attraction for him. Furthermore, men should not be surprised to see women make it difficult to “get” them. Even if they “want too”, their inner code forbids them to surrender to their lust. Rather, they restrain themselves and wait until a male has demonstrated enough engagement and devotion towards her. This strategy follows three main purposes: First, to make herself believe that she did her best to resist her carnal cravings; second, to allow enough time for the inception of amorous feelings within her heart; and third, to signal to her social surroundings that she is not an “easy girl”.
Thus, whenever passion befalls a “good” woman, she faces a Catch-22 with her eros. Let’s consider the following case: A traditionalist bachelorette falls in love with a conservative man. At some stage, she will want to consummate her love towards him. However, if she does have such desires, she must know, or at least her intuition probably tells her that coitus produces positive sensations. If she is aware of the stimulating effects of sex, she cannot be fully innocent (i.e., she has been exposed). Prudish and prudent as she is, she will not take the gamble to open up to her target, fearing that any hint of impurity will repel him. In turn, this (imaginary) thought of potential rejection from the man she loves could potentially cause disappointment in her heart, disturbing her emotionally and destroying her feelings for him. Her love will fade away and eventually vanish… Although not impeccable, the argumentation developed here shows: Sexual puritanism may lead to emotional deadlock and, in the worst case, to a lose-lose situation. This cannot be the purpose of human devotion. Instead, let us liberate ourselves from the chains of sexual conservatism and carry through our passion: Lovers of the World, Unite!
That being said, men who wish to seduce or woo a lady should still be careful to observe her desires as well as her ethical standards. Every woman wants to be respected and to feel valued. In a “post-first-sex” situation, this requirement can be easily translated into slushy or overcharged questions such as “does he see me as wife material or simply as a mistress?” in a female’s mind. She fears that if she has been too fast, she might be put into the “mistress”, or worse, the “slut” category. She is well aware that any clue of profligacy or promiscuity may ruin her reputation and therefore jeopardise her chances to find a husband. Social norms and warning signs such as “you just cannot jump in the sack with a guy so quickly” are deeply incised in her mind. On the other hand, human females are known to be highly sexual in nature: They love sex, they want sex, even if they do not admit it openly. Instead, they will argue that they do not just want sex, or that they want to make love.
Once men see through this line of reasoning, it becomes quite effortless to lure a woman into temptation. In many instances, all he needs to do is to join forces with her and help her find a way to outfox society and circumvent the cultural norms working against sexual freedom. In reality, it is the male’s role to provide an alibi to women to be naughty and let nature take its course. Sometimes, nice words or a simple “I really like you” will do the trick. Other females prefer to drink alcohol so that they can blame its dis-inhibiting properties for their failure to control themselves. Or both partners construct a scenario in which intercourse “just happened”. Billy Crystal, the American comedian, once declared: “Women need a reason to have sex; men just need a place”. Based on what has just been said in this paragraph, however, it seems that what women are looking for is not a “reason”, but rather an “excuse”.
Related proverbs and citations:
nán nǚ shòu shòu bù qīn
It is improper for men and women to touch each other’s hand in passing objects (even more so to hold hands, kiss, possibly to communicate).
lù biān de yě huā bié luàn căi
Don’t pick up wild flowers on the roadside.
cǐ dì wú yín sān bǎi liǎng
“No 300 taels of silver buried here”.
A guilty person gives himself away by conspicuously protesting his innocence. A clumsy denial resulting in self-exposure.
 Townsend (1998), p. 52
 Notice the usage of the word “like” rather than “love”. Although many women claim that they first need to love a man before having sex with him, liking or actually being liked, is enough for most of them. How to express “liking” or what feelings it encompasses for a woman is elaborated in chapter 9 “The path to a woman’s heart passes through her vagina”.