The exceptional value of virginity notwithstanding, it is also fair to mention that (future) copulation itself is often used as a medium of exchange. While the object of bartering was a piece of meat or physical protection against wild animals ten thousand years ago, it could be a film role, a job, a sales deal, or better final grades today. Although not too many people will easily admit it, it is an unwritten law (in Chinese: 潜规则, qián guī zé) that men lure women with the offer of resources, and women lure men with the offer of sex. As long as there are enough supply and demand to regulate the market, this kind of commerce will remain common practice in most societies. Yet it shall be noticed that the actual transaction does not always take place. Rather, the mere promise of such a favour is often enough to entice one’s vis-à-vis into a desired state or action. As part of the courting process, some men will boast that they are rich and willing to share their wealth with their target if only the latter accepts to go to bed with them. But once she has succumbed to his advances, a rake will just drop her like a hot potato and soon look for greener pastures. Most women are easy prey and will quickly fall into the trap because the blackmail “if you do not want to have sex with me, someone else will” is so compelling, even in today’s world of security and affluence.
But this does not mean that females have no leverage against this form of emotional or sexual coercion. On the contrary, those who understand the “equation of sex for money” and are able to solve it by themselves can also deliberately employ it for their own purposes. Given males’ noticeable interest in uncommitted sex, many girls quickly get the hang of the ruse that all it takes to suck a man in is to suck that man. In many cases, the simple promise of pleasure (without the actual delivery) is enough for women to be presented with resources and other benefits, for example, a drink at a bar, a dinner, a promotion, and so on. Indeed, womankind is equally capable of deceit and manipulation, specifically by using sexual wiles, such as their youth, resplendence, or charm – just as the lyric goes:
If ladies be but young and fair,
They have the gift to know it.
William Shakespeare, As You Like It
What is remarkable here, and quite a contraction to the traditional image of female demureness is that some of these ladies will go so far as to provide sexual access to (particularly sought after) males with the only purpose to affirm themselves and boost their own confidence. The more attention and time they get from these otherwise unreachable high-flyers (rock stars, professional athletes, famous actors, etc.), the more worthwhile they will see themselves. This time, it is not their heart or feelings that matter, nor that of their playmate’s towards them, but the challenge to successfully seduce a man highly in demand (and who therefore has a lot of choice in potential sex partners) and the thrill to beat the rest of the women in the field. To them, intercourse is nothing else but an exercise to test their attractiveness in competition with other coquettes.
Unfortunately, all these aspects contribute to perpetuating the problem of the sexual objectification of women. Under these premises, it is very difficult for them to get rid of the image of being an instrument of men’s carnal pleasure. Such practice is particularly tragic because it reduces a real person to the status of a commodity with purely utilitarian functions. These can be sexual productivity (e.g., women as breeding machines), physical gratification (prostitutes used as playthings or sex toys), the display of a certain standing (trophy wives). Instead of a partner, these men only seek a status symbol, an object of admiration. For them, only appearance or desirability matter, just like for a luxury apartment, a yacht, or a sports car. Prominence is given to her ornamental value (in terms of generally perceived beauty, attractiveness) or freshness (age, virginity) whereas aspects such as personality, sentiments or fondness are completely neglected. Therein lies the ignominy of such objectification of females: It simply ignores the fundamental axiom that a woman is always more than the sum of her parts.
Related proverbs and citations:
qiān jīn mǎi xiào
A smile is worth a thousand ounces of gold.
To spend endless money for temporary pleasures.
lǎo jì fú lì, zhì zài qiān lǐ
An old war-horse may be stabled…Yet still it longs to gallop a thousand miles.
Ambition survives even in senior age.
jīng jí shì méi guī de wèi shì, zhī huì cì shāng zhāi huā de rén
A thorn defends the rose, harming only those who would steal the blossom.
nán rén yŏu qián jiù biàn huài, nǚ rén biàn huài jiù yŏu qián
Men with money just turn bad, women turned bad just have money.
 For other techniques and the rationale behind such behaviour, see chapters 6 “A honeyed mouth hides a daggered heart” and 35 “No cat can resist snatching fish”.
 Campbell (2002), p. 193
 See chapter 9 “The path to a woman’s heart passes through her vagina”.
 See Townsend (1998), p. 159
 See chapter 4 “Beauty is the troubled water that brings disasters”.