Chapter 17: Finding a good job is nothing compared to finding a good husband

zuò de hăo bù rú jià de hăo

When close friends or family members of a young man are not convinced about the good faith or uprightness of his girlfriend or fiancée, they will utter all kinds of words of caution to him, for instance “she is only after your money”. When googling this very locution (inclu­ding the quotation marks), the search yields around 318,000 results.[1] This shows how common this piece of advice is, and along the way, how scared people are to be used by women in that fashion. Whether males are only slaves of this apprehension or whether their fear is gene­rally justified cannot be established definitively. The very existence of this pro­verb nevertheless indicates that the phenome­non of women choosing a good (in the sense of rich) husband over a good (in terms of well-paid) job is real – at least in China. What the phrase does not account for, however, are the reasons behind such predilection. As is about to be explained, the desire to find and marry a mate with enough resources has nothing to do with female laziness, rapa­city or parasitism, but is only the natural desire to feel safe and protected in exchange for the tremendous costs women bring upon themselves in the wake of sex, pregnancy, and childbirth.

Whoever dreams about long term relationships devoid of any material considerations should be set straight about such a naïve belief. In most cases, this ideal is doomed to remain a chi­maera. Pragmatic aspects have always been central to the definition of interpersonal rela­tions, inclu­ding romantic ones. In fact, they are so fundamental, that the sociologist John Lee iden­tified “pragma” as one of six basic love styles. According to his model, some types of couples are marked by at least one of the lovers rationally and realistically reflec­ting about her expectations in a partner. The costs and benefits of a relationship are thoroughly weighed, including the contingency of marriage and children, which are seen as potential liabilities as well as assets. When questing for a mate, the pragmatic lover uses practical cri­teria to select the right person, comparing qualities and ticking the items off her shopping list. She will carefully assess her “market value” and is likely to employ phrases such as “out of my league”. Like in a personal advertisement, the attributes sought after cannot be recog­nised on sight, but rather they reflect the target’s demographic background (religion, social class, etc.) or personality (hobbies, sports activities, artistic preferences, etc.).[2] In his book Love is a Story, Robert Sternberg describes a scenario that fits very well into the pragma scheme, illustrating the motivations of the partners:

In the business story, a relationship is run much like a business. An indivi­dual is attracted to a mate as a potential ‘business partner,’ who is evaluated largely in terms of his or her suitability in this role. Thus, a careful weighing of economic considerations, social status, and business sense may play more of a role in the formation of this kind of relationship than they would in the for­mation of other kinds of relationships. Indeed, to them, a relationship is a business, and the story of love is a story about successfully running a busi­ness.[3]

Researchers have tried to explicate the question of who marries (or appeals to) whom with psychological and economic models of human behaviour. Employing concepts such as social exchange theory,[4] it then becomes possible to elucidate the idea about the utility of romantic attractions. According to this perspective, amorous choices are the result of the desire to close the best possible deal in terms of the most benefits or rewards (for example, sex, love, support, etc.) at the lowest cost or price (namely, doing what one does not want to do). Mathematically, affinity is then defined by the equilibrium point of “exchange value”, i.e., where the personal assets and liabilities that each spouse brings to the relationship is dee­­med the fairest (or the best) by both. After that, the calculation is simple: The more of a win-win the partnership turns out to be, the more fulfilling it is and the longer it lasts.[5] And in the event of divorce or the breakup of relationship, there are always prenuptial agree­ments (also an immediate corollary of viewing of love as a business arrangement) to regu­late issues such as the division of property or spousal support.


[1]    Search performed on the 24th April 2017.

[2]    Lee (1998), p. 38

[3]    Sternberg (1998), p. 152

[4]    “Social exchange theory is a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties. Social exchange theory posits that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.” (Source:

[5]    Pines (2005), p. 63

Chapter 16: When you have musk, you will automatically have fragrance

Good wine needs no bush

yǒu shè zìrán xiāng

After a few chapters describing sexual selection in men, we shall now devote our attention to the sexual psychology of females. In particular, the object of the following section is to illustrate how women’s mating desire (and therefore the distinguishing features they find appealing in men) is the result of an evolutionary process driven by their ancestral mothers to make judicious choices concerning their short- and long-term mates.

In this regard, it shall be noticed that such psychological adaptations are not only about bio­lo­gical procedures such as reproduction, but also affect aspects such as patterns of sexual attraction, mate preferences, sexual desires, the development of emotions (including affec­tion or love), and others. In fact, evolved psychological mechanisms are the mere mani­fes­tation of a solution to an adaptive problem faced by our ancestors. Accordingly, each major element of a female’s sexual psychology can be interpreted as a device contemporary women inherited as a gift and meant to support them, for example in the assessment of a potential partner’s health, the detection of deceptive behaviour by non-committed fellows, or the elaboration of plans to counter the moves of other females trying to seduce or “steal” their mates. Nonetheless, it would be wrong to view these human psychological adaptations as fixed, automatic or as overly mechanical instincts triggered in behaviour irrespective of the environment or the prevailing conditions. On the contrary, each response is only activated in specific situations, remaining highly flexible and excee­dingly sensi­tive to circumstance.[1]

One may ask what musk and fragrance have to do with all this.[2] Interestingly, it has been shown that women perceive odours significantly better than men do and that they subcons­ciously use these olfactory perceptions to evaluate the value of men, for example in terms of quality of their immune system or their genetic fit. Consequently, a male only has to smell “good”, or at least suitably, in order to be attractive and taken into consideration as a valid prospect for marriage (or coitus). Hence, the candidate has nothing to do but to be himself, in line with the adage that “good stuff need not be advertised, they advertise themselves”. In addition, the connection to wine is also quickly established, as, over the years, women have obviously become seasoned connoisseurs of male sweat.

According to research, the human body produces a personal “odour print” that differs from person to the other. It is just as distinctive as our iris, our voice, or fingerprint. For instance, new-borns use it to spot and tell apart their mothers. As briefly mentioned above, a study carried out at the Monell Chemical Senses Center in Philadelphia showed that women have a significantly superior sense of smell compared to men, which impacts not only on their daily but also on their love life. Indeed, another research investigated whether the fragrance of a man had any positive influence on their attractiveness, appeal or sympathetic aura as perceived by women. The results were unequivocal: If she likes his smell, she will automatically assume him as more confident, sensing a positive nature in him.[3] At the same time, olfactory sensations convey all kinds of psychological associations – from the fra­grance of a drink reminding someone of a specific place or point in time to the sniff of a lover’s habitual perfume triggering romantic images and tender memories in one’s brain. Together with women’s sharp sense of smell, this intense link between scents and emotions, memory, and sexual behaviour[4], turns odours into one of the strongest ingredients in sex appeal. Many women seem to be aware of the importance of the olfaction anyway. Accor­ding to research conducted at Brown University, how someone smells is the most critical of the senses for women selecting a partner, ahead of sight, sound and touch. In other words, it is more important how her lover smells than how he (or she) looks! For men, on the other hand, the scent of a woman is far less fundamental when it comes to what turns them on (except perhaps for blind men). The reasons for this discrepancy are quite straightforward. Not only have males inherited a weaker sense of smell from their forefathers than women; what arguably matters even more is the overwhelming weight of visual cues (i.e., what men can see) in their sexual stimulation.[5],[6] Likewise, what is true for good body odours, applies to bad ones as well, namely that any form of human stench is a lethal love killer, spoi­ling both emotional attraction and sexual arousal. This phenomenon may explain the exis­tence of the locution “he really gets up my nose” (signifying “he really annoys me”)[7], which provides additional evidence of the subliminal influence the sense of smell exerts in our lives.


[1]    Meston / Buss (2009), p. xvii

[2]    Notice that this proverb is typically used to describe a person’s qualities and talent, implying that gifted people tend to be discovered sooner or later. Although its source remains unclear, the original expression (有麝自然香,何必当风立, yǒu shè zì rán xiāng hé bì dāng fēng lì) is mentioned in Ming dynasty gù Qǐyuán’s (顾起元) The Story of Jingling (客座赘语, kè zuò zhuì yǔ), as well as in Traditional Chinese Ballads and Proverbs (古谣谚, gǔ yáo yàn) a collection of ballads and proverbs compiled and annotated by Qing dynasty’s dù Wénlán’s (杜文澜).

[3]    Both studies cited in: Fischer (2008), p. 38

[4]    Brizendine (2006), p. 86

[5]    Meston / Buss (2009), p. 6

[6]    See chapters 3 “Men like, women love” and 14 “Fair lady is what gentleman seeks”.

[7]    Similar expressions are also found in French (“Je ne peux pas le sentir”) and German (“Ich kann ihn nicht riechen”), both signifying “I cannot stand him” or “I hate his guts”.