做得好不如嫁得好 zuò de hăo bù rú jià de hăo
When close friends or family members of a young man are not convinced about the good faith or uprightness of his girlfriend or fiancée, they will utter all kinds of words of caution to him, for instance “she is only after your money”. When googling this very locution (including the quotation marks), the search yields around 318,000 results. This shows how common this piece of advice is, and along the way, how scared people are to be used by women in that fashion. Whether males are only slaves of this apprehension or whether their fear is generally justified cannot be established definitively. The very existence of this proverb nevertheless indicates that the phenomenon of women choosing a good (in the sense of rich) husband over a good (in terms of well-paid) job is real – at least in China. What the phrase does not account for, however, are the reasons behind such predilection. As is about to be explained, the desire to find and marry a mate with enough resources has nothing to do with female laziness, rapacity or parasitism, but is only the natural desire to feel safe and protected in exchange for the tremendous costs women bring upon themselves in the wake of sex, pregnancy, and childbirth.
Whoever dreams about long term relationships devoid of any material considerations should be set straight about such a naïve belief. In most cases, this ideal is doomed to remain a chimaera. Pragmatic aspects have always been central to the definition of interpersonal relations, including romantic ones. In fact, they are so fundamental, that the sociologist John Lee identified “pragma” as one of six basic love styles. According to his model, some types of couples are marked by at least one of the lovers rationally and realistically reflecting about her expectations in a partner. The costs and benefits of a relationship are thoroughly weighed, including the contingency of marriage and children, which are seen as potential liabilities as well as assets. When questing for a mate, the pragmatic lover uses practical criteria to select the right person, comparing qualities and ticking the items off her shopping list. She will carefully assess her “market value” and is likely to employ phrases such as “out of my league”. Like in a personal advertisement, the attributes sought after cannot be recognised on sight, but rather they reflect the target’s demographic background (religion, social class, etc.) or personality (hobbies, sports activities, artistic preferences, etc.). In his book Love is a Story, Robert Sternberg describes a scenario that fits very well into the pragma scheme, illustrating the motivations of the partners:
“In the business story, a relationship is run much like a business. An individual is attracted to a mate as a potential ‘business partner,’ who is evaluated largely in terms of his or her suitability in this role. Thus, a careful weighing of economic considerations, social status, and business sense may play more of a role in the formation of this kind of relationship than they would in the formation of other kinds of relationships. Indeed, to them, a relationship is a business, and the story of love is a story about successfully running a business.”
Researchers have tried to explicate the question of who marries (or appeals to) whom with psychological and economic models of human behaviour. Employing concepts such as social exchange theory, it then becomes possible to elucidate the idea about the utility of romantic attractions. According to this perspective, amorous choices are the result of the desire to close the best possible deal in terms of the most benefits or rewards (for example, sex, love, support, etc.) at the lowest cost or price (namely, doing what one does not want to do). Mathematically, affinity is then defined by the equilibrium point of “exchange value”, i.e., where the personal assets and liabilities that each spouse brings to the relationship is deemed the fairest (or the best) by both. After that, the calculation is simple: The more of a win-win the partnership turns out to be, the more fulfilling it is and the longer it lasts. And in the event of divorce or the breakup of relationship, there are always prenuptial agreements (also an immediate corollary of viewing of love as a business arrangement) to regulate issues such as the division of property or spousal support.
 Search performed on the 24th April 2017.
 Lee (1998), p. 38
 Sternberg (1998), p. 152
 “Social exchange theory is a social psychological and sociological perspective that explains social change and stability as a process of negotiated exchanges between parties. Social exchange theory posits that all human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.” (Source: http://en.wikipedia.org/wiki/Social_exchange_theory)
 Pines (2005), p. 63